Sunday I successfully managed to absorb the better part of six hours watching the professional football conference championships. The previous weekend I could claim nearly double that amount of time watching four playoff games. As a football game is only 60 minutes, which includes much of the players standing around time, huddling, and forming at the line of scrimmage, etc., it makes one wonder just what holds my attention so well? Now I like pro football a lot, and there are numerous moments of excitement or potential excitement in every game…but six hours is six hours.
I have watched two or three football games at one friend’s house. As we watch them he has the strategy of muting the TV during most commercials. I generally found this action mildly annoying and I’m guessing that a lot of people might immediately nod their heads in agreement. However, as I later thought about it, I became curious as to why such action should bother me at all. You see, I generally and deeply dislike commercials. If they were all like the E*TRADE baby ads, well…then my opinion might be different, but they’re not, far from it. Commercials utilize methods as those that now dominate television, movies, and (in an interactive way) video games. They employ a rapid fire change of visuals done in such a way as to make the viewer unaware that it is happening at all. Increasingly televised sporting events are adopting it, often making comprehension of the live action dependent on the instant replay.
It wasn’t always that way. In its first couple of decades television programs tried to emulate live theater, as it had neither the technology nor resources to reproduce what was being done in the film industry. In fact, a majority of early television was live and that style carried on for some time after the development of economical taping. Something changed since then and it was probably driven by advertising. Now to hold a view’s attention the visual field has to be constantly changing. I don’t believe people needed that assistance, but it works. More likely advertisers figured out that if they lost a viewer’s attention during a one minute commercial they'd lose money. This dilemma was only magnified when commercials became predominantly 30 seconds, then 15 seconds.
What is even more fascinating is how this dynamic spilled over into television programming and movies. Expectations changed. People changed. Now more and more, those that conclude what people like in these mediums use these techniques. For example, not only do we see rapid visual changes in movies, but some film makers have determined that viewers like the idea of unsteady visuals, where the camera image flies around like it’s being videotaped by somebody’s grandmother. Although they argue that such scenes are supposed to make the film appear more realistic, what’s really happening is that visuals are being converted into a nearly constant flow of change. How many people walk around and view the world that way with their eyes. Our sight doesn’t work that way, even as we look around. It’s as realistic as love on The Bachelor.
Sometime when you’re watching almost any program or commercial on television (but especially if you’re watching “reality” TV), count out loud each time the visual field changes on the screen. The numbers you’ll pile up in a given minute is eye opening. If you do it during a political commercial it’s a bit like trying to count corn kernels popping in a microwave.
So why is it when the sound was turned off during a commercial did I react negatively? I thought it might be just the logistics of turning it on and off and monitoring when to do it. No, that wasn’t it. I concluded it was because I continued to stare at the soundless flashes of scenes, but found my media concentration was compromised by the lack of commentary which acts like a glue. For those minutes, I was stuck between two realities, that which controls my concentration and everything else that exists in the present moment outside the screen. Stuck between the two of anything can be annoying, or at the very least uncomfortable.
Many a parent has berated their offspring that the television they watch is a mindless activity, even as the parents install televisions in nearly every room of the house. I’m sure I said such things too, even without the extra sets. But now I believe that television as it has developed, along with other types of media, actually immerses the viewer into extraordinary levels of concentration. Commercials in particular mesmerize the viewer. Try to face a room full of television watchers during a commercial break and you might as well be staring at the eyes of born-again Baptists watching a pole dance. This is not the lack of concentration, just the opposite; our thought patterns become those of the commercial. It’s much more akin to a Vulcan mind-meld…and it’s addicting.
It has been suggested that the increased use of machine gun images, which as I mentioned includes video games, corresponds with the unexplained national increase in Attention Deficit Disorder (ADD) and that there might be a connection. Perhaps...it kind of makes sense. However, what I believe we do know is that the contentment we feel when we surrender our endless and often concentrated thoughts to the actions we perform (losing ourselves into the moment of our activities) is given up to our media watching…even if it’s just in time alone. Further, the ease in which this concentration takes place temporarily relieves us of the natural anxiety that comes from wasting our time.
To concentrate is defined as to focus one’s attention. We all struggle to keep that focus rewarding. However, when it comes to the game of concentration, winning is stacked in favor of the house…or should I say set.
Monday, January 24, 2011
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